In late 2019 we were approached with an urgent project. A local personal trainer, based in Ashbourne's gyms, was planning on launching in 2020, in time to catch the target market of people wanting to get fit in the New Year through their New Year Resolutions. He therefore approached us to create a brand identity for his new business, which included an extensive range of printed promotional material, to be used for and by all of his clients. After a lot of research and development we developed the following identity, which features a lion as a symbol of strength and power, and includes the kettlebell, a piece of equipment which is used throughout strength and cardio training.
