Today I had the presentation of the initial identity concepts for the Ashbourne Market. The meeting was a flying success, the client loved the design proposals I put forward and I think we've agreed on a design to move forward with and refine.
The Ashbourne Markets project is still in it's early days but I'm glad we've identified a theme to move forwards with for this project and create a strong identity to help build Ashbourne's markets back to it's former glory, in which it used to be the centre of the town and one of the largest tourist attractions, but due to falling footfall and funding the market has decreased in size to a handful of stalls, only a fraction of what it once was.
Hopefully with this new identity it will bring in tourists and traders and make Ashbourne a place to visit rather than a place to drive through on the way to the Peak District.
Watch this space!
A second logo proposal
By the time it comes to presenting my brand identity ideas to Christine Griffin, I'm aiming to have three solid ideas which will give her a variety of very strong brand images which will help take the company into a bigger market and able to target a bigger audience. The first idea was around the use of the initials C and G as well as a play on with the 'Griffin'... more to come. This idea focuses more on the business itself and it's location and what the company does. This therefore might help customers identify what the company does almost straight away, I'm really looking forward to presenting my ideas to Christine and seeing what she thinks and how the identity I present can help grow her audience and client base.
Finally in 'My Work'
I've finally got round to uploading and displaying my work done for Allsaints' Church in Hanley, where I was tasked with the creation of artwork. The artwork was to portray moments in the church's past, present and future using inspiration from different art movements throughout time.
Check it out here
Deadline soon approaching!
As I'm writing this I've got two days left until the deadline for initial identity ideas for the Ashbourne Market. I've gone with a theme which I'm not used to, so it's been an experimental project for me but also a really rewarding one. The client has given me three different names to work with, which I am working towards creating three concepts for each. Even though this is a pro-bono task, it's still a very large one. I'm very excited to hear what the client thinks about my designs, only time will tell.
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A lot of the time when creating an identity design, it can be tempting to run with an idea and not think about the complications behind it. By using mockups and seeing how the identity will perform under different circumstances is a perfect way of figuring out whether it will work or not. I like to find a few mockups which are specific to each project.
For example, at the moment I'm working on an identity design for the Ashbourne Markets. In our initial meeting they said that they hope to use the identity on aprons and paper bags. By using mockups of these items I can not only see myself how these identities are going to work, but when it comes to presenting the work, it gives the client a view into how these identities could work in the future.
Here are a few examples below on how they can help when it comes to self critique and presentation.
The Leading Financial Institutions
As part of my research into how trends in the sector of lending has been changing, I looked into the largest lenders in the UK when it comes to loans and mortgages. There was a general trend throughout the changing identities for the lenders, this trend was that the icons and marks which represent the banks have been simplified and the type which goes alongside and displays the name of the lender has become much bolder and now uses a sans-serif typeface. I think that this is because by using these two combined techniques it gives each identity a much stronger stance and aura surrounding the bank, which means that people feel more confident by choosing that lender just purely from the identity itself. I think that this will give me a good insight into how I can use this when it comes to the development of Christine Griffin's identity as it will be important to show strength, especially when competing with large name competitors, however, I will also need to make sure that the idea of community and friendliness isn't disregarded which is one of the main principles of the business.
A Pro-Bono Start
I have recently read "Work for money, design for love" by David Airey in which Airey aims to give advice to graphic designers hoping to set up on their own. One of the areas which was touched on by Airey in his book was the examples of Pro Bono work which has been carried out by practitioners in their careers and the benefit it can have, not only as a way of giving back to your local community but also in establishing connections.
I therefore decided to approach my local market which is re-launching and aiming to draw in traders and buyers under a new image. I offered to give the markets a new identity and I met with Cheryl, who is directing the project at the weekend and therefore we came up with some very good ideas after I had asked questions which were drawn up beforehand. I'm excited to undergo this project as I know that it will be seen by many and hopefully will do the job of bringing in many new traders and buyers into the market town which has lost it's market.
Even though it has been a project with a really short deadline, both myself and the client are happy with the result. Studio64 is a design studio based out of the NSCG University, the studio uses current students with a range of skills to provide their skills to those in need. This includes local businesses, as well as most of the work being requested by the college itself. The studio has aided in identity design for a local jewellers, exhibition design for a local pottery and photography for graduation ceremonies.
The studio came to me in need of a new identity, with the current one being outdated and not reflective of the students' skills, it didn't look like a professional logo. I was given this alongside the creation of an infographic and banner design for a website display which would appear on the university website. This was all to be done in only a matter of weeks. A few ideas were batted forwards and backwards before coming to settle on an idea, this idea was then refined and therefore the following brand identity was created. See below for the brand identity promotional material and infographics. Both myself and the client were very happy with the result.
Re-Designing the Logo
I've recently been approached by a local design studio as part of the university course that I attend. I am being asked to create a new logo for the studio as well as some promotional materials for the university website. Their old logo was a bit outdated, with the head of the studio not being happy with it herself, they outsourced the job to me.
I played around with a few ideas and I think the logo design is almost finished, it's a very clean design and perfect for today's climate. It gives a very professional look to the studio and it would appear as if it was a studio full of professionals rather than students. Hopefully, this logo stands the test of time for years to come.
I'm still playing around with ideas for promotional material but I'm scaling down the scope of the project now so it should be all wound up within the next week or so, stay tuned for updates!