Building the PowerPoint
Alongside our self-led project, we're being tasked with creating a 5 year plan. This is going to be created in a PowerPoint presentation and will deal with how we plan on making our future aspirations become reality. For my 5 year plan I hope to become self-employed with numerous regular clients which will provide me with a steady stream of work. I hope to become the go-to in the Ashbourne area and hopefully expand further for small to medium sized businesses as well as through my online presence be able to target people nationally and potentially internationally.
The most recent lecture was just to set out the guidelines for how to construct the presentation in terms of what we need to include, which one of my first points will be to create my online and print portfolios. That means that this website will be changing a lot over the next month or two to contain all of my current work which I will be able to display to potential future clients and really showcase my skills, which will be highlighted by the current corporate identity project that I'm carrying out.
Research into changing logos.
Although I'm looking for a brand identity for Christine Griffin which will be modern and keeping with the times in order to compete against larger names in the mortgage broker market, it's also important to consider where these current designs came from as, just like fashion trends, design trends have a history of repeating themselves. I have delved into researching changing design trends when it comes to logos to inform my decisions when it comes to the creation of an identity for Christine Griffin. I found the following timelines of logos at https://www.hongkiat.com/blog/logo-evolution/ and they really give an insight into trends and how some have made a full circle.
Finally got round to uploading my outcomes for the previous project “Communication in Art and Design”. We were tasked with creating 5 pieces of artwork which reflect the history of Allsaints Church in Hanley, it’s present state and what it could be in the future.
Picture 1 shows pottery workers building up the church in a Dadaism art style movement, with the pottery owners not being allowed in. This shows that the church was for working people.
Picture 2 shows the imminent danger, at which point the church was a symbol of respite for pottery workers but the congregation declined to just 2 members, which almost resulted in the church closure, this is in a vorticism art movement style and was created using Lino print.
Picture 3 shows the coffee afternoons that happen after the services, with the range of cups and snacks showing how people from all walks of life are welcome in a pop art style.
Picture 4 shows the jazz evenings with the organ pipes in the back demonstrating growth, in a cubism style.
Picture 5 is in a constructivism style, used during the Cold War era in Russia as Propaganda, it shows how the church can grow, with the organ pipes pointing up towards a question mark which raises uncertainty.
Really pleased with the outcomes, the Dadaism outcome is my favourite, what’s yours? .
With the end of one project, comes the beginning of another. I have recently been approached by a mortgage adviser based in the Ashbourne area. The mortgage adviser is requesting a brand identity, which includes the development of the company logo, it's whole running theme throughout and how they want to be perceived by their clients. The outcomes will be a website, logo, business cards, letterheads and other promotional material.
This will be my largest project to date, and, although it could be seen as a bit intimidating, I'm really excited as to what's to come. The project's in very early stages at the moment, with me just undertaking some simple research, but I really hope that I come up with a brand identity that the client can be pleased of, and will last them for years to come.