Christine Griffin's Project

Research into changing logos.

Although I'm looking for a brand identity for Christine Griffin which will be modern and keeping with the times in order to compete against larger names in the mortgage broker market, it's also important to consider where these current designs came from as, just like fashion trends, design trends have a history of repeating themselves. I have delved into researching changing design trends when it comes to logos to inform my decisions when it comes to the creation of an identity for Christine Griffin. I found the following timelines of logos at https://www.hongkiat.com/blog/logo-evolution/ and they really give an insight into trends and how some have made a full circle.
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If we take Walmart as the current example, we can see how it's changed drastically over the years, but, it's gone back to a similar design as in 1962. During the 1960s it changed three times, with designs that featured an almost Wild West Saloon feel, which for many people can give a sense of times gone by and therefore be inviting to many, as it's grown, it shows how the store has become larger and therefore has adopted a more commercial identity, and as we can see, the blue sans serif typeface used is similar to the one in 1962, however, it now uses a simplified version of the star which was featured in 1992, which is an increasing trend in terms of simplified shapes. The use of simplified shapes therefore means that the logo is adaptable to be scaled up and down depending on where it's used. I've found this research particularly helpful and the site which shows a timeline of logos is a really interesting read.