Research into changing logos.Although I'm looking for a brand identity for Christine Griffin which will be modern and keeping with the times in order to compete against larger names in the mortgage broker market, it's also important to consider where these current designs came from as, just like fashion trends, design trends have a history of repeating themselves. I have delved into researching changing design trends when it comes to logos to inform my decisions when it comes to the creation of an identity for Christine Griffin. I found the following timelines of logos at https://www.hongkiat.com/blog/logo-evolution/ and they really give an insight into trends and how some have made a full circle.
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