The Leading Financial Institutions
As part of my research into how trends in the sector of lending has been changing, I looked into the largest lenders in the UK when it comes to loans and mortgages. There was a general trend throughout the changing identities for the lenders, this trend was that the icons and marks which represent the banks have been simplified and the type which goes alongside and displays the name of the lender has become much bolder and now uses a sans-serif typeface. I think that this is because by using these two combined techniques it gives each identity a much stronger stance and aura surrounding the bank, which means that people feel more confident by choosing that lender just purely from the identity itself. I think that this will give me a good insight into how I can use this when it comes to the development of Christine Griffin's identity as it will be important to show strength, especially when competing with large name competitors, however, I will also need to make sure that the idea of community and friendliness isn't disregarded which is one of the main principles of the business.