A lot of the time when creating an identity design, it can be tempting to run with an idea and not think about the complications behind it. By using mockups and seeing how the identity will perform under different circumstances is a perfect way of figuring out whether it will work or not. I like to find a few mockups which are specific to each project.
For example, at the moment I'm working on an identity design for the Ashbourne Markets. In our initial meeting they said that they hope to use the identity on aprons and paper bags. By using mockups of these items I can not only see myself how these identities are going to work, but when it comes to presenting the work, it gives the client a view into how these identities could work in the future.
Here are a few examples below on how they can help when it comes to self critique and presentation.