Brahma

Packaging and Advertisement Design

Background Information

Towards the end of 2018 to 2019, we were tasked with the creation of a custom typeface and then applying this into a commercial setting. This meant that we would be creating a typeface from scratch and then applying it to the client, in this case, Brahma, a popular beer brand which originated in South America and is used throughout the world. The project for Brahma was in association with the WWF in an attempt to raise awareness about environmental issues in the Amazon rainforest, the labelling and identity therefore incorporated areas of Brazilian wildlife.