In the first half of 2020 we were approached by Molly Wedgwood, a fine artist based in Stoke-on-Trent who was looking for an identity to operate under and run her business under. We therefore created the brand identity, promotional material and corresponding guidelines to promote the work of Wedgwood as well as promote the upcoming exhibition focusing on the human form through life drawing techniques. The identity therefore had to reflect the core values held by the Molly Wedgwood brand, which included fluidity, inclusivity and the business' aim to reject stereotypes. The identity, which was proposed and agreed by Wedgwood featured handwritten typefaces and an illustrative element of a neutral gendered face, with the colours and fluid shapes running consistently throughout the Molly Wedgwood brand. As part of this brand identity creation we created a wide range of promotional materials including business cards, letterheads and compliment slips as well as running an effective advertising campaign across digital and print medias.