NSCG is the Newcastle and Stafford College Group. They approached us with the need for a new logo design for their student union group as their previous one was severely outdated and as the college was being rebranded, they thought that this was the perfect opportunity to create a new logo for the student union as well. This logo needed to be able to survive being scaled up and down for printing onto T-Shirts or displayed on walls and billboard displays, this meant that if the logo was very detailed, this detail may be lost into a blur at smaller sizes. We therefore had to think bold. The final idea for the logo was the college group name in bold, with 12 circles surrounding the N and the S, linking the Newcastle and Stafford Campuses, each circle representing a board member. The idea of unity was also set through the bold use of Union in student union.
This work later progressed into the development of website promotional material for the new year. This website promotional material was going to be used to welcome parents, staff and students back into College after their summer break.