Rowland Cleaning and ChildcareBrand identity creation.
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Who?Rowland Cleaning and Childcare
When?May 2020
IndustryChildcare and Cleaning
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About the brief.In May we were approached by Shannon Rowland, founder of Rowland Cleaning and Childcare to develop a brand identity for her new start-up business focusing on providing a high end cleaning and childcare service to local families and holidaymakers in the Peak District. We therefore used research, audience testing and feedback to develop a brand image which met the needs of the business and of their clients perfectly.
We therefore developed an identity that was sleek and modern, which can give the feeling of a high-end business. The logomark contains a small child wrapped up inside a water droplet, with stars/sparkles up above, giving a dual representation of both sparkling clean and a night sky above a child. As part of the brand identity we developed the brand guidelines, business cards and a letterhead featuring an invoicing template. After we'd developed the brand identity for Rowland Cleaning and Childcare, we were also asked to develop the website, which we did to fit in with the existing brand. You can see the website in action at www.rowlandcleaningandchildcare.com |
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