The Stoke Sentinel

Advertising Campaign

Background Information

Last year we were approached to create a campaign which reflects the effects of online abuse on mental health. The idea behind the campaign was to portray both victims and perpetrators of online abuse with illustrations of both throughout. There would be a large area of text which read a quote that we had personally found on social media, some of them were shocking, but, it gained attention and one of the images had to be removed from the series due to controversies caused.